Last spring, I conducted a A/B test on a clients site, Goodman Ranch.

#Problem to Solve As of yet, the homepage was not creating trackable leads.

#Solution Create a more minimal homepage with a form to capture leads.

#Results The winning variation of the test resulted in a 5% less bounce rate and 1.02% conversion rate.

#Original Homepage goodman ranch homepage test

#Winning Variation goodman ranch homepage test variation

#Aftermath Moving forward it would be best to keep testing for a better conversion rate. The bounce rate is at a all time low of 22%.

I would suggest at this point to:

  • make the homepage more minimal
  • clean up css styles
  • keep testing what pictures and text convert better with the form.